Lauren Dellaquila's design at work

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	<title>Lauren Dellaquila's design at work</title>
	<link>http://laurendellaquila.com</link>
	<description>Lauren Dellaquila's design at work</description>
	<pubDate>Thu, 04 Apr 2013 13:34:51 +0000</pubDate>
	<generator>http://laurendellaquila.com</generator>
	<language>en</language>
	
		
	<item>
		<title>The Games We Play</title>
				
		<link>http://laurendellaquila.com/The-Games-We-Play</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/The-Games-We-Play</comments>

		<pubDate>Thu, 04 Apr 2013 13:34:51 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[integrated campaign, ideation, process, space, branding, typography]]></category>

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	Fullscreen



PUMA International_
The Games We Play: Spring/Summer 2010 Sport Campaign
 
The Spring/summer 2010 Sport campaign was concepted as a play about play. two story PUMA letters were built into four totally different sets, themed around PUMA’s quirky worlds of Golf, fitness, running and Motorsport. 

Responsibilities_in order to clearly brief and direct all collaborating external agencies, two team designers and I gathered reference and mood imagery, brainstormed specific scenery, props and movements, sketched rough concepts of the set and developed possible retail implementations for all deliverable assets.

Creative Director_Alex Lowe
Additional Designers_Sarah Kaja &#38; Allison Mccarthy
Photographer_Jon Johnson
Agencies_Jared Eberhardt &#38; National Forest

	
		
			
			
			
			
			
			
			
		
		
			
				
					
					
				
			
		
	
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		<excerpt>    PUMA International_ The Games We Play: Spring/Summer 2010 Sport Campaign   The Spring/summer 2010 Sport campaign was concepted as a play about play. two story...</excerpt>

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	<item>
		<title>3D Sketches</title>
				
		<link>http://laurendellaquila.com/3D-Sketches</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/3D-Sketches</comments>

		<pubDate>Thu, 04 Apr 2013 13:23:41 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[process, space, ideation]]></category>

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src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0037_puma-198.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0037_puma-198_o.jpg" data-mid="15531611"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0038_window_4.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0038_window_4_o.jpg" data-mid="15531635"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0039_WOODEN_PUMA.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0039_WOODEN_PUMA_o.jpg" data-mid="15531657"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0000_ROUGH_SKETCH_1.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0000_ROUGH_SKETCH_1_o.jpg" data-mid="15531116"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0001_ROUGH_SKETCH_1_2.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0001_ROUGH_SKETCH_1_2_o.jpg" data-mid="15531123"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0002_ROUGH_SKETCH_2.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0002_ROUGH_SKETCH_2_o.jpg" data-mid="15531126"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0003_ROUGH_SKETCH_2.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0003_ROUGH_SKETCH_2_o.jpg" data-mid="15531130"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0004_SKETCH_PUMADance_1.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0004_SKETCH_PUMADance_1_o.jpg" data-mid="15531137"  border="0" align="left"/&#62;&#60;img src="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0005_SKETCH_PUMADance_1_2.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload37.cargocollective.com/1/2/64488/3045882/WEB_0005_SKETCH_PUMADance_1_2_o.jpg" data-mid="15531143"  border="0" align="left"/&#62;



3D Sketchbook
Photoshop and Architectural Sketches

A majority of my process has evolved from traditional pencil and paper, into three dimensional sketches, spatial drawings and imagining structural elements through Google Sketch-Up.</description>
		
		<excerpt>    3D Sketchbook Photoshop and Architectural Sketches  A majority of my process has evolved from traditional pencil and paper, into three dimensional sketches,...</excerpt>

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		<media:thumbnail url="http://payload37.cargocollective.com/1/2/64488/3045882/prt_1365099798.png" />

	</item>
		
		
	<item>
		<title>PUMA City</title>
				
		<link>http://laurendellaquila.com/PUMA-City</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/PUMA-City</comments>

		<pubDate>Thu, 04 Apr 2013 12:53:22 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[event, space, branding, art direction, ]]></category>

		<guid isPermaLink="false">1031179</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0000_PUMA_BILLBOARD_1.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0000_PUMA_BILLBOARD_1_o.jpg" data-mid="14915890"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0001_PUMA_BILLBOARD_2.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0001_PUMA_BILLBOARD_2_o.jpg" data-mid="14915894"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0002_PUMA_CITY_1.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0002_PUMA_CITY_1_o.jpg" data-mid="14915899"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0003_PUMA_CITY_WINDOW.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0003_PUMA_CITY_WINDOW_o.jpg" data-mid="14915901"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0004_Layer 2.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0004_Layer 2_o.jpg" data-mid="14915902"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0005_Layer 1.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0005_Layer 1_o.jpg" data-mid="14915905"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0006_Layer 5.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0006_Layer 5_o.jpg" data-mid="14915908"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0007_Layer 4.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0007_Layer 4_o.jpg" data-mid="14915913"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0008_Layer 3.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/2/64488/1031179/WEB_0008_Layer 3_o.jpg" data-mid="14915916"  border="0" align="left"/&#62;	Fullscreen


PUMA International_
PUMA City: Boston Stopover 2009

PUMA City is an 11,000 square-foot retail and event structure made from 24, 40 foot long steel shipping containers, each weighing in at 11 tons. Built in China and designed to be a mobile retail and event unit, PUMA City was shipped to Boston via cargo ship and was assembled in the South Harbor in mid-April 2009. 

PUMA City hosted day time events and nightly parties from April 25 through May 16 which required a large amount advertising throughout the city of Boston. 

Responsibilities_Development of a billboard and corresponding retail window that highlighted PUMA’s sailing product and informed Boston when PUMA City would be in town. from start to finish, I was responsible for approvals, photography, design, retouching and production of all final deliverables.

Creative Director_Alex Lowe
Copy Writer_Jenni Williamson
Photographer_Eric Kulin</description>
		
		<excerpt>  PUMA International_ PUMA City: Boston Stopover 2009  PUMA City is an 11,000 square-foot retail and event structure made from 24, 40 foot long steel shipping...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/64488/1031179/prt_1365097899.png" />

	</item>
		
		
	<item>
		<title>Open IDEO</title>
				
		<link>http://laurendellaquila.com/Open-IDEO</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/Open-IDEO</comments>

		<pubDate>Thu, 04 Apr 2013 12:47:22 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[ideation, community, presentation, storyboard, process]]></category>

		<guid isPermaLink="false">2930932</guid>

		<description>&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0003_Layer 10 copy.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0003_Layer 10 copy_o.jpg" data-mid="14927427"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0006_Layer 6.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0006_Layer 6_o.jpg" data-mid="14927448"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0005_Layer 7.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0005_Layer 7_o.jpg" data-mid="14927443"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0009_Layer 15.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0009_Layer 15_o.jpg" data-mid="14927465"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0010_Layer 14.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0010_Layer 14_o.jpg" data-mid="14927466"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0011_Layer 13.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0011_Layer 13_o.jpg" data-mid="14927470"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0012_Layer 12.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0012_Layer 12_o.jpg" data-mid="14927482"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0000_Layer 11.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0000_Layer 11_o.jpg" data-mid="14927413"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0001_Layer 10.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0001_Layer 10_o.jpg" data-mid="14927418"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0002_Layer 9.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0002_Layer 9_o.jpg" data-mid="14927423"  border="0" align="left"/&#62; View this project on OpenIDEO
Challenge Brief: How might we better connect food production and consumption?


Strategic Geography and the 'Food Hub'
Learning from the repeated success of the Rochester Public Market, I am suggesting developing a program or organization (i.e. Farmers-Market-in-a-Box, similar to http://imaginationplayground.org/) meant to have a direct collaboration with local city governments to build more permanent farmers market structures. These structures would be strategically located between low and middle class neighborhoods, with varying ethnicities, crime and education levels; as opposed to higher income neighborhoods, exclusively serving consumers with disposable incomes. The location should be risk-taking and near key city lines separating disparate social groups. This key geographic decision would promote social integration, dialog between all types of eaters and growers who wouldn't otherwise meet, healthy affordable food that is accessible to a wider range of consumers and it would increase market schedule flexibility encouraging repeat visits.

For urban communities, access to fresh, high quality produce is difficult to come by. When it is available at farmers markets, it is priced higher then supermarkets. The markets' hours are also typically inconsistent, weather pending and extremely limited to weekends. It can be an unrealistic option for families; especially for parents who work on the weekends.

Collaborating with City Planners &#38; Local Government
Building a stronger farmers market community directly with local government would allow for a strengthened support system to better serve the community. Choosing a strategic location in proximity to moderately troubled neighborhoods could increase government incentive to fund the market with hopes of a positive effect in the surrounding area. A direct collaboration could increase support and access to a wider range of payment options through nutritional assistance programs (SNAP/Foodstamps, EBT and other food vouchers) as well as partnering with already existing, locally funded food education programs. The local police force could be a huge asset when deciding on a permanent location in regards to which higher crime areas have the potential to be lowered in shorter periods of time. And more importantly, governmental collaboration from the beginning could ensure permanence and growth of the farmers market regardless of the consistently of external organizations' involvement and funding.

Strategic Geographic Location to Bridge Social Gaps
Rochester is well known for its' long term economic woes and above average crime rates. The Rochester Public Market is an inspiration for this concept because of its' unique location within the city of Rochester. (Crime Rates) Although the market sits within a relatively safe area, it is surrounded by several documented 'unsafe' neighborhoods. (A cropped image of the crime rate map and satellite image of the market are included with this concept.)
The primary goals for targeting these unique locations are:
• To provide and develop a neutral, positive location to serve a wide range of income and education levels and ethnicities where everyone can feel welcome. Also, to provide consistent, dependable access to fresh, affordable produce, the local rural community and basic nutritional health education. Serving a wider range of the community would hopefully strengthen empathy across disparate social groups.
• To potentially attract surrounding businesses to move into the area and project an overall positive ripple effect to help lower crime rates in neighboring communities.
• Improve the dialog between all types of eaters and rural growers who wouldn't otherwise meet.
• To provide a rare, consistent source of income for the local agricultural community. A permanent structure would also allow for stronger defense against stormy weather and increase customer visits during rain or snow storms.

&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0013_Layer 13 copy.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0013_Layer 13 copy_o.jpg" data-mid="14927504"  border="0" align="left"/&#62;

Learn from Already Existing Success Stories
The public market in Rochester is one of the largest, serving 2.5 million a year and most diverse markets registered through the American Farmland Trust. The market is more than just a weekend activity or hobby for its visitors and vendors; it is their way of life and livelihood. Since 1827 it has been developing into a thriving, diverse community with a wide range of dedicated patrons and vendors. In 2010 the Rochester Public Market was declared to be America's Favorite Farmers Market by a 2400-vote victory in a national challenge organized by the American Farmland Trust. Attached is a quote from one of the contest voters concisely capturing the overall goal of this concept.

Photography courtesy of the Rochester Public Market Flickr page.



CONCEPT BUILDS

DEVELOPED FOOD HUB
 • A semi-permanent to permanent structure that is located on the cusp of higher and lower soci-economic areas.
 • Possibly built from scratch or utilize adaptive reuse of and existing derelict structures. 
 • Location would be in close proximity to public transportation and in an area classified as a food desert.
 • A solid list of committed vendors should be formed in direct partnership with the Queensland Government and any involved local representatives. The primary goal of this partnership is to negotiate policy amendments that allow Australian farmers to process their own food on their property and garner a profit from their own product. At the moment, there are agricultural policies preventing farmers from vertically aligning their business from production to retail. Their retail space would be subsidized and offered ahead of private entrepreneurs.
 • The opening times for the market would be tailored to be both equitable for a farmer and convenient for consumers. Night markets during the week could become convenient for the general work force. 
 
 SMALL, MEDIUM, LARGE 
 The developed plan will offer three levels dependent on population and resources:
 
 Level 1 
Minimal components. Active vendors/farmers, permanent structure located on a key borderline, shared office space to manage logistics and administration, compost receptors, placement program for the unemployed to manage daily function of the market, oversee vendor space when needed. 
 
 Level 2 
Intermediate components. In addition to Level 1, components could include a shared space for community cooking classes/chef demonstrations to educate consumers about simple/heathy meals, potential art/music performing space for evening markets and nutrition workshops with health professionals. Shared vans could help deliver fresh produce to the surrounding area for people that find it to difficult to access the food hub (disabled, elderly). The vans would also go to key points of activity and set up roving stalls, such and major bus, train and ferry stops. The vans would be employed during peaks times, that is at lunchtime and during the evening after work.
 
 Level 3
Maximum components. In addition to Level 1 and 2, components could include a commercial kitchen so that bulk meals could be prepared for the whole week and shared. A community garden could be built adjacent to the hub which could help not only people visualize where food comes from, but also could act as a supervised child care facility with a sensory garden. This would allow parents to shop hassle free and teach kids from an early age about fresh food.
 
 
 SOCIO-ECONOMIC ADVANCEMENT
 The unemployed could be trained and given jobs during the building phases. They also could represent the farmers if they couldn't make it to the markets and be responsible for running the food hub. They could also be responsible to for driving the fleet of shared vans and trucks. 
 
 ORGANIZATIONAL COMMITTEE 
 A paid CEO or Co-CEOs (1 community rep and 1 farming rep) could be appointed to oversee the staff and volunteer committee that would meet monthly: 
 + 1 State Government Rep
 + 1 Local Government Rep
 + 2 Community Reps
 + 2 Farmer Reps.
 The CEO would manage a team of 30-50 casual, part-time and full-time employees (through the socio-economic advancement program) who will run the hubs activities and also represent the farmers in the city. 
 
 BUDGETARY PLAN
 Government would be heavily involved to secure initial funding to build the infrastructure and support funding for approximately 5 years while the enterprise becomes self-sustaining. This goal is meant to encourage the government to be apart of the implementation process. They will help to ensure the project helps reduce unemployment, improve community health and well being and increase local economic development.
Virtual team

A special thanks to James Mulligan, Mahmud Hossain and Nikola Holmes for their additional collaborative support!
 
 BRISBANE TEAM
 James Mulligan
 Rose Wright 
 Robert Pekin 
 Paul Fairweather
 Simone Dilkara
 Mel Kettle
 Jakob Trischler 
 Silvia Estrada-Flores
 Gerry Gillespe
 Jeff Brunn
 Ewan McEoín
 
 
 OpenIDEATORS
 Megan Kierstead 
 Anne-Laure Fayard
 Anuja Singhal
 Mahmud Hossain
 
 LOCAL BOSTON TRANSPLANTS
 Samuel Jackson
 Jason Ward
 Nikola Holmes

What actions would need to be taken to turn this idea into a reality?

OVERALL 
 • Identify a goal date for each action and monetary cost.
 • Build in feedback stages to record what works and what doesn’t from all involved in the process.
 
 PRIMARY PRIORITIES
 • Form initial core team via external organizations and local government.
 • Narrow list of potential cities within Australia for pilot programs. (Determine 3 if possible. Small, Mid, Large)
 • Research and interview phase to determine best plan of action. Utilize government officials, farmers, neighborhoods/citizens of potential cities. (ex City Move Program http://www.svid.se/citymove/ ) 
 • Funding Sources (see a list of potential sources below)
 • Determine final/estimated budget post funding.
 
 SECONDARY PRIORITIES
 • Generation of local support through low cost PR. (Community Broadcasting Foundation, Below the Line marketing campaign, investor presentations/meetings)
 • And appoint a paid CEO or Co-CEOs (1 community rep and 1 farming rep)
 • Assemble realization/organization committee &#62;&#62; 
 + 1 State Governemnt Rep
 + 1 Local Government Rep
 + 2 Community Reps
 + 2 Farmer Reps. 
 • Location scouting with local governments to determine ideal environment.
 • Simultaneously scout for vendors— generate support and commitment within the farming community through agricultural representatives.
 • Source 30-50 employees through placement programs of unemployed or low income groups with limited education. CEO/Committee would manage the process.
 • Commence initial building phases. Which would relate directly with size/budget of city. (how many extras would be included with the overall plan etc. )
 • Utilize local government support, organizational committee and employees to carry out customized/localized farmer's market.
What suggestions would you have for potential sources of funding for the development of this project?

GOVERNMENT BODIES
 The initial funding plan would always include government bodies to keep the mission focused towards the improvement of the community rather than any individual's monetary gain. A budgetary plan could be written with the goal to build a self sustaining organization within 5 years. 
 • State (Queensland Government)
 • Local (Brisbane for example)
 • State Run or Private Universities (Southern Cross Univeristy, University of Queensland) Barter financial support for student employment programs and research opportunities.
 
 BOUTIQUE INVESTMENT FIRMS/CONSULTANCIES
 Seek private investors who are comfortable partnering with local government and non profit organizations. Preferably based in Australia.
 • Amias Berman &#38; Co.
 • Investing for Charity
 
 CHARITY ORGANIZATIONS
 • The Bill and Melinda Gates Foundation (Global Health &#38; Development focus)
 • Jamie Oliver Foundation (Nutritional Health focus)
 
 INFLUENCERS WITHIN THE FOOD MOVEMENT
 The influencers could help raise funds as opposed to providing them.
 • Michael Pollan or Australian equivalent
 • Robert Pekin
 
 HIGH PROFILE RECOGNITION AND GRANTS
 Although the grants/competitions would not satisfy the bulk of the budgetary needs, it would spark a huge amount of free PR and support from powerful global communities.
 • TED
 • Sappi Ideas that Matter Grant
Who might make a good partner for this project?

EXTERNAL ORGANIZATION
 An unbiased planning consultancy to guide government organizations and core team.
 • IDEO
 • Arup 
 • GOOD Program
 
 GOVERNMENT BODIES
 • Town planning 
 • Chief Financial Officer/Comptroller
 • Dept of Agriculture
 • Dept Education/Employment
 • Dept of Innovation, Industry, Science &#38; Research, 
 
 LIKE-MINDED COLLABORATORS
 Similar programs with aligned priorities, specializing in connecting rural and urban communities; In order to avoid reinventing the wheel...(such as building off of the already established City Cousin network Food Connect has in place).
 • Food Connect 
 • Queen Victoria Market in Melbourne
 • Saturday Fresh Market in Brisbane
 • Federation of Farmers
 
 LIKE-MINDED INFLUENCERS
 Gathering support from influential individuals can sway entire communities to back a cause.
 • Kerin O’Dea (Australian based health researcher)
 • Jamie Oliver (Internationally known for revolutionizing the public's relationship w/ food)
 • Michael Pollan (Food Inc. and an American icon for the food movement)
 • Robert Pekin (Food Connect)


&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0004_Layer 8.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0004_Layer 8_o.jpg" data-mid="14927438"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0007_Layer 5.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0007_Layer 5_o.jpg" data-mid="14927456"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0008_Layer 4.jpg" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload31.cargocollective.com/1/2/64488/2930932/WEB_0008_Layer 4_o.jpg" data-mid="14927460"  border="0" align="left"/&#62;Additional Concept submitted

REINVENTING PROMOTIONAL DISPLAYS
Start small with a big effect. Grocery stores already have a good idea started: Push merchandise through recipe suggestions. Popular, repeated suggestions I have seen– Tuna salad (mayo, canned tuna), pasta and jarred sauce, taco night. No recipes have jumped out as especially healthy. Grocery stores also currently offer healthy, pre-cut fresh fruit; saving time but not necessarily any money. I never purchase prepared fruit because it is so expensive; and I have no children or major financial commitments. Grocery store promotional displays have not changed nearly fast enough for the budget and now, health conscious families. It is an easy to implement, low cost solution that has the potential to grow into a bigger, community driven program.

TARGET DEMOGRAPHIC
The average, budget conscious family, with little time to cook full meals. Parents who would like to prepare healthier meals, but always seem to end up serving basic pasta or buying frozen meals. They would opt for healthier options, such as salad or vegetable soup, but the cost of fresh vegetables in combination with the time it takes to prepare a vegetable rich meal repeatedly steers them to the frozen foods aisle. 
The demographic could also include 20-something independents who would like to learn to cook, but have no idea where to start.

CURRENT IN-STORE DISPLAYS
Current, recipe-themed, promotional displays always seem to rotate between five basic, outdated recipes. Tacos, pasta, tuna noodle casserole or canned tuna and mayo. In an image search, tuna/mayo displays from 1965 look the same as present day promotions. The promotions are rarely centered around fresh food and do not include recipe cards. When developing updated promotions, the low cost and meal simplicity should be maintained.

CURRENT TIME-SAVING, HEALTHY OPTIONS
Fresh cut fruit is a time-saving, healthy option, but almost always is marked up in price for the additional preparation service; which most families do not have the luxury of paying for. The quality of frozen or prepared meals have come a long way since 1950, but are still typically high in sodium and preservatives. Organic frozen meals are a good option, but not for the average budget conscious family.  

RETHINKING A HEALTHIER, BETTER VARIETY
A popular complaint for farmers and supermarket managers is the consumer's habit of over looking oddly shaped or slightly bruised produce. Utilizing hard to move, and already existing wholesale produce could allow markets to sell pre-cut vegetables with significantly lowered prices. Keeping the time saving positives of the fresh-cut fruit and offering prepared, raw vegetables, ready to cook.

Suggested recipes would still need to maintain a certain, simplicity (5 to 7 steps) and a fixed price ($10 to $20 for a family of 4). Recipe cards would be on display with the promoted items. (ex. A vegetable soup recipe would be merchandised with low-sodium vegetable broth and various fresh-cut vegetables.)  

ADDITIONAL SUPPORT
Allow weekly displays to be rotating simultaneously in key locations to catch parents on their way to the frozen food section or snack aisle.

For grocery stores with the resources, on-site demonstrations, cooking classes and collaborations with local magazine or restaurants for additional promotional support would allow an eating-healthy network within the local community to grow.    </description>
		
		<excerpt> View this project on OpenIDEO Challenge Brief: How might we better connect food production and consumption?   Strategic Geography and the 'Food Hub' Learning from...</excerpt>

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		<title>Iron &#38; Wine Verbatim</title>
				
		<link>http://laurendellaquila.com/Iron-Wine-Verbatim</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/Iron-Wine-Verbatim</comments>

		<pubDate>Wed, 03 Apr 2013 20:47:45 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[Print, Illustration]]></category>

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		<excerpt></excerpt>

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		<title>Shala LookBook</title>
				
		<link>http://laurendellaquila.com/Shala-LookBook</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/Shala-LookBook</comments>

		<pubDate>Wed, 03 Apr 2013 20:18:21 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[Print, Fashion]]></category>

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		<description></description>
		
		<excerpt></excerpt>

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		<title>Boxpark + PUMA City</title>
				
		<link>http://laurendellaquila.com/Boxpark-PUMA-City</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/Boxpark-PUMA-City</comments>

		<pubDate>Wed, 03 Apr 2013 20:16:06 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[Presentation, Screen, Typography]]></category>

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		<description></description>
		
		<excerpt></excerpt>

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	<item>
		<title>The Book From LA</title>
				
		<link>http://laurendellaquila.com/The-Book-From-LA</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/The-Book-From-LA</comments>

		<pubDate>Wed, 03 Apr 2013 20:14:16 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[My Hands Bled, My Heart Bled]]></category>

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		<description></description>
		
		<excerpt></excerpt>

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	<item>
		<title>Starwood Experience</title>
				
		<link>http://laurendellaquila.com/Starwood-Experience</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/Starwood-Experience</comments>

		<pubDate>Wed, 03 Apr 2013 20:12:36 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[space, branding, fresh]]></category>

		<guid isPermaLink="false">5329074</guid>

		<description></description>
		
		<excerpt></excerpt>

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	<item>
		<title>Shake Shack</title>
				
		<link>http://laurendellaquila.com/Shake-Shack</link>

		<comments>http://laurendellaquila.com/following/laurendellaquila.com/Shake-Shack</comments>

		<pubDate>Wed, 03 Apr 2013 20:10:37 +0000</pubDate>

		<dc:creator>Lauren Dellaquila's design at work</dc:creator>
		
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">5329067</guid>

		<description></description>
		
		<excerpt></excerpt>

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